Visual identity
From 10 June 2023
To 14 January 2024
Chaleur
Humaine
Energy and consciousness
The complexity of designing the visual identity of the Triennale Art & Industrie / Chaleur Humaine is twofold. On one hand, the identity of the Triennale as a recurring cultural event needs to establish a sustainable system capable of accommodating different editions. On the other hand, the identity of the 2023 edition, Chaleur Humaine, must embody and accompany the curatorial project that questions the exploitation of nature and the depletion of energy resources. The graphic project was entrusted to a team composed of In the shade of a tree studio and Erik Hartin, who have conceived two permeable graphic systems under discussion.
Triennale Art & Industrie
The visual identity of the Triennale Art & Industrie is expressed through a simple and adaptable typographic system that can fade away to prioritize the identity of each edition. This system draws its visual strength from the industrial typographic history of the northern regions, factory facades, and the modernist heritage of their lettering.
Both in its typographic choice and spatial arrangement, the wording “Triennale Art & Industrie, Dunkerque, Hauts-de-France” reflects a strong and assertive territorial anchoring.
2023 edition: Chaleur Humaine
The representation of climate and its fluctuations forms the conceptual and graphic grammar of the communication for the 2023 edition. A visual alteration reminiscent of global warming affects the reading experience and the integrity of the letters composing Chaleur Humaine, gradually dissipating until the opening of the Triennale this summer. Similarly, the chromatic range of the background color, freely inspired by cartographic and thermographic representations of the Dunkirk region, evolves with the seasons.
The ecological concerns and energy consumption at the heart of the curatorial project are also reflected in the implementation of its website. Its design and ergonomics are the result of research on sustainability and the optimization of energy performance in the production and dissemination of websites. The site serves as both a practical and critical tool, allowing users to make responsible choices in their navigation by selecting different levels of energy resource consumption.
Finally, the printed catalog offers a reflection on the use of resources through its structure and fabrication. Considerations about production tools, cost logic, material savings (format optimization, paper origin, glue-free binding) have guided the design choices to create a manifest object that embodies the ambitions of this 2023 Triennale.